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Business, 15.04.2020 00:41 kami23arap5p78v

When Proctor and Gamble evaluates price increases for its Tide brand of laundry soap, it takes into account the amount of brand loyalty for the product and how much a consumer would be willing to switch to a new brand when noticing the price has increased. This analysis is an example of how price elasticity is influenced by the effect.

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When Proctor and Gamble evaluates price increases for its Tide brand of laundry soap, it takes into...
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